Ponder this:
* Globally, the numbers of mobile phone users are around 4 billion and 1.08 billion of those are smart phones.
* 50% of US mobile users use their mobile for local searches.
* 80% of Smartphone owners want more mobile-optimized product information while they’re shopping in stores.
* The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of Smartphones. (Read more - http://digby.com/mobile-statistics/)
Knowing this, doesn't it make sense to build a Mobile Optimized site for easier viewing – and buying – on the go?
There are different types of mobile sites and you’ll want to choose the best one for your business.
Responsive Design: You will get the following option with responsive design.
* One web address
* No content duplication
* Site morphs based on device size
Dynamic Serving – The Convenience Store: You will get the following option with dynamic serving.
* One web address
* No content duplication
* Content/experience changes based on device
Parallel Mobile Site – Double Impact You will get the following option with parallel mobile site.
* Two separate sites: 1 Mobile, 1 Desktop
* Visitor is redirected to the mobile site when accessing the URL from a smartphone
Once you've determined the type of site you need, you’ll also need to consider the following:
Check the website speed – There is no place for slow websites in today's competitive world. If your website doesn't open within few second, the customer might get annoyed and switch to the competitor’s site. Taking a "user’s first" approach is essential for the long-term future of the site.
Design the site properly – Beauty attracts everyone. If you have a site with beautiful designs it will naturally attract users. As you design your site, keep the lines clean and uncomplicated, focus on ease of use for the client. A complicated and difficult mobile website will irritate people and they will lose interest.
Submit the mobile site map to Search Engines – Typically, sitemaps for websites are submitted to search engines. There is an option to submit mobile site maps as well. This is a very helpful tool to
Attract additional traffic. Submitting the sitemap gains access to analytics, helpful information, suggestions, and most importantly, it will help the search engines recognize your site when the proper keywords are used.
Understand the keywords trend - Keywords are the most important factor in SEO (Search Engine Optimization), because properly utilized keywords are the most effective way to get relevant traffic to your website. It’s important to do the research and understand the proper trend of keywords or which keywords people mostly like to use in search queries. In some cases that is very difficult to determine, depending on the type of business. So choose a Search Engine Optimization Service provider for this activity.
Use shorter keywords – The survey says…. people like to use shorter and simpler searches rather than long search queries on their mobile device. Target short keywords rather than long..
Use Social Media – You have to carefully handle your social media channels of mobile website, especially the mobile based social media like Twitter, Instagram etc.
The mobile site owner can select a Search Engine Optimization Service or Digital Marketing Service provider to manage their mobile website. These professionals (like PamTen) will help optimize your mobile reach which can maximize your business growth.
