What is Digital Marketing? | SEO | SMM | Website Development | PamTen

 

 

 In our previous blog, we showed you some of the steps you need to take to layout your Digital Marketing plan. Now we’ll start looking at the various types of Digital Marketing you can employ to boost your business. Some may be more appropriate than others for your particular business.

Search Engine Optimization (SEO)

Online Reputation Marketing (ORM)

Pay Per Click (PPC)

Social Media Marketing (SMM)

Content Development Services

Email Marketing

Web and Creative Services

Affiliate Marketing

Search Engine Optimization (SEO)

Making sure your website is googleable is one of the most important aspects of getting found online. Ranking in Google can be tough when you look at the competition for space and placement. The goal is to get as close to the top, preferably on the first page, as possible. There are 3.5-4 billion searches that take place every day in Google. And there are hundreds of algorithm updates released by Google every year. Each update can affect the search results and where your business will land in the ranking. Whether you’re a Fortune 500 company, a top leading organization in industry, or a small start-up, optimization is very important for visibility in this competitive world.

Search Engine Optimization is a practice of developing content and promoting the website in various Search Engines. This practice includes Keyword research and optimization, content organization, and content promotion. Good SEO practices incorporate on page, off page, and technical aspects to provide the strongest opportunities for increased visibility.

What are the Benefits of thorough SEO?

• Primary Source of Leads: SEO plays a crucial role in bringing your company up in the ranking through organic search results. Higher ranks make you easier to find.
• Promotes Better Cost Management: With good SEO that is well maintained, the search results rank your company higher so there is less of a need to spend extra for paid promotions to advertise your website.
• Encourages Local Users to Visit Your Physical Location: If you have a store or business where potential customers are encouraged to come in, strong SEO will help bring your ranking up and make it easier for people to find your location and visit your store. That improves the probability of them making a purchase, and possibly becoming a long term customer.
• Builds Brand Credibility: Improved rankings give you greater visibility, which lets users know that your company is a top player in the industry.

PamTen’s SEO Services Process
Website Audit  Competitive Intelligence  Market Analysis & Keyword  Content Development  High Quality Link Building
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Social Media Marketing (SMM)

Social Media Marketing is probably something you are very familiar with. It brings your business right to the audience with your story in your own words. It is the best way to communicate with a broad audience. However, there are methods to help you build a more targeted audience.

Social media is just that – social. The key to a successful social media presence is your engagement with individuals and other groups that will help build your online reputation as an authority and as a great company. There are subtle differences between the various platforms for types of content, image sizes, hashtags, and other aspects of your posts. It’s also important not to always sound like a commercial. Providing information, insight, and other interesting facts help build the relationship you’re looking for with potential and current customers. You might be surprised to know that the quality of your contacts and customers and their interaction is almost more important than the number of likes and follows.

What can Social Media Marketing to for you?

1. SSM builds recognition and a personal connection.
2. Optimized Social Media pages improvements the rankings in search results.
3. Improves Customer Satisfaction and feedback through interaction with people interested in you and your business.

Need Help to build your Social Media visibility and presence?
Social Media Audit & Strategy  Content Development & Promotion  Competitor Analysis  Trend Discovery  Hashtag Research  Scheduled Posting  Paid Ad Strategy and Management  Analytics & Reporting
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Content Development

Have you heard the phrase “Content is king”? Because it certainly is. The words you write, the stories you tell, the excitement you share through your website, blog posts, social media, and press releases are the keystones for building, growing, and developing an audience of potential customers.

Google uses machine learning and AI algorithms to scan the content, quality, and relevance of your pages.  But when you’re building your content, it shouldn’t just be promotional or “salesy”. Look to write content that is educational or inspirational, content that’s resourceful, and relevant to your market. Your website content should incorporate keywords and generate backlinks, but maintain a balance so it doesn’t look or feel forced. This not only helps your rankings, but it continues to build trust and your reputation as a resource.

Before we move to advanced Digital Marketing options, let’s take a look at the importance of your main digital asset – your website.

Website Development

You have a story to tell about yourself and your business. It’s an interesting story, and your site should be interesting as well. You need to think about your site from the perspective of your customer. What are they looking for, and how can you weave your story into their search?

For your business, exposure is key to attracting customers. An effective Website with great content and design increases the probability for sales and business growth. It needs to incorporate a good user experience, so they’ll continue to come back.

A major factor to consider for your website is the design – the layout, style, and font choices should be a pleasant composition that’s easy to read on any device. You may LOVE those fancy fonts, but do they translate well on cell phones? You have hundreds of pictures you want to add, but if you put them as a background, do they distract from the story? Can people easily find how to order or contact you?

There are a variety of platforms to choose from for hosting your site. Take time to do the research to find the one that best suits your needs.

Or PamTen can help!
Website Design  Responsive Design  Creative

We’ve covered some of the key elements to include in your Digital Marketing arsenal. In our next blog, we’ll cover additional aspects of your program you should take into consideration.

How Digital Marketing helps you to Grow Your Business | PamTen

   

 Understanding the Changing Landscape of Digital Marketing to Grow Your Business

You hear it all the time. If you’re in business – any type of business – you need to have an online presence and use digital marketing. But digital marketing is such a broad, almost vague phrase. Adding to the confusion are the constant changes in social media platforms, new platforms coming out, the use habits people have, search engine algorithm changes, and even current events. How do you know what to do, and when do you do it? What do all those names like SEO and PPC mean?

We’re here to help you break down those pieces and see what works best for your business. Much like the olden days of ink and airtime, different Digital Marketing methods work best at different times and when you understand where your audience is looking for information.

Who do you want to reach?

Let’s start by looking at you and your business. Understanding your customers is always important for a solid marketing plan. Are you selling products or services to other businesses, or to general consumers? The SBA has some great courses and worksheets to help you build a strong understanding of your customers.

To further build your online marketing plans, you’ll need to determine what you want to do for your company, what is the purpose of your digital marketing plans? Do you want to generate leads, develop and increase direct sales, building your company’s name recognition, build a mailing list, promote your events, something else, or a combination of these? Your purpose may change on occasion (you have a special event to promote or you want to build your email list), but the overall purpose remains fairly steady. Your plan should be adaptable to grow as your business changes and grows.

What are your digital assets?

You probably have digital marketing assets that you don’t even realize. Anything that is a marketing asset in digital form fits that category. Think about all of these, and make a list that can be updated and adapted as your business changes. Keep them in an encrypted or safe folder for easy access by those who need to use them – but not necessarily everyone. Any marketing tool you have that goes online can be considered. Here are just some of the examples:

• Your website or websites
• Logos, icons, or any branding
• Videos such as ads, product demos, interviews, etc.
• ALL Images (infographics, product pictures, company photos, event images, ads or social media images)
• Written content for everything from website content to blog posts, eBooks, product descriptions, testimonials, postings, white papers, manuals, etc.
• Online products or tools that you utilize frequently
• Reviews by others about your company on YouTube, Google, Yelp, Glassdoor, etc.
• Your business and, depending on your company, your personal Social media pages

Now that you know who you are trying to reach, and the assets at hand to reach them, let’s looks at the different types of Digital Marketing available to you. You may find that some are less stressful to navigate on your own, but others may require a helping hand. PamTen is here to help you.

Pieces of the Digital Marketing Puzzle

Customers for both B2B and B2C want personalization, relevance, convenience, simplicity, and proximity in the content they read online. For your business to achieve greater visibility and accomplish your digital marketing goals, your message (whether it’s email, social posts, or your website) needs to be accessible and clearly visible through multiple devices, optimized for search engines, and effectively engage customers. An integrated digital marketing strategy creates a synergy across marketing efforts and channels across the various media available.

It’s challenging, but it’s important to understand the strengths and weaknesses of each of these channels of communication to use them effectively.

These are some of the various types of Digital Marketing:

Search Engine Optimization (SEO)

Online Reputation Marketing (ORM)

Pay Per Click (PPC)

Social Media Marketing (SMM)

Content Development Services

Email Marketing

Web and Creative Services

Affiliate Marketing

In our next blog, we’ll break each one down further to give you a better understanding of what exactly these are and how they can help your company succeed.