How Getting Mobile With Apps Can Get More Business

Mobile apps can be considered the heart of the Smartphone. Without the internet, texting, and apps, it's just a phone.. The current trend is that no matter what business you are in, you need to have a mobile app for your business so that customers can reach out to you.

Following are some points about the importance of the right mobile application for your business:

* A mobile application can help to build loyalty.

* A mobile application can help to promote the business brand.

* A mobile application can help to increase your visibility.

* A mobile application can help to increase your accessibility.

While helping your business grow, apps can also help your customers by:

* Providing easy access to needed data.

* Alerting them quickly about special events, launches, sales, news, etc.

* Provide directions to your location from wherever they are

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Mobile Site Optimization

Ponder this:

* Globally, the numbers of mobile phone users are around 4 billion and 1.08 billion of those are smart phones.

* 50% of US mobile users use their mobile for local searches.

* 80% of Smartphone owners want more mobile-optimized product information while they’re shopping in stores.

* The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of Smartphones. (Read more - http://digby.com/mobile-statistics/)

Knowing this, doesn't it make sense to build a Mobile Optimized site for easier viewing – and buying – on the go?

There are different types of mobile sites and you’ll want to choose the best one for your business.

Responsive Design: You will get the following option with responsive design.

* One web address

* No content duplication

* Site morphs based on device size

Dynamic Serving – The Convenience Store: You will get the following option with dynamic serving.

* One web address

* No content duplication

* Content/experience changes based on device

Parallel Mobile Site – Double Impact You will get the following option with parallel mobile site.

* Two separate sites: 1 Mobile, 1 Desktop

* Visitor is redirected to the mobile site when accessing the URL from a smartphone

Once you've determined the type of site you need, you’ll also need to consider the following:

Check the website speed – There is no place for slow websites in today's competitive world. If your website doesn't open within few second, the customer might get annoyed and switch to the competitor’s site. Taking a "user’s first" approach is essential for the long-term future of the site.

Design the site properly – Beauty attracts everyone. If you have a site with beautiful designs it will naturally attract users. As you design your site, keep the lines clean and uncomplicated, focus on ease of use for the client. A complicated and difficult mobile website will irritate people and they will lose interest.

Submit the mobile site map to Search Engines – Typically, sitemaps for websites are submitted to search engines. There is an option to submit mobile site maps as well. This is a very helpful tool to

Attract additional traffic. Submitting the sitemap gains access to analytics, helpful information, suggestions, and most importantly, it will help the search engines recognize your site when the proper keywords are used.

Understand the keywords trend - Keywords are the most important factor in SEO (Search Engine Optimization), because properly utilized keywords are the most effective way to get relevant traffic to your website. It’s important to do the research and understand the proper trend of keywords or which keywords people mostly like to use in search queries. In some cases that is very difficult to determine, depending on the type of business. So choose a Search Engine Optimization Service provider for this activity.

Use shorter keywords – The survey says…. people like to use shorter and simpler searches rather than long search queries on their mobile device. Target short keywords rather than long..

Use Social Media – You have to carefully handle your social media channels of mobile website, especially the mobile based social media like Twitter, Instagram etc.

The mobile site owner can select a Search Engine Optimization Service or Digital Marketing Service provider to manage their mobile website. These professionals (like PamTen) will help optimize your mobile reach which can maximize your business growth.

SEO Tips to Help Your Business Grow

SEO is a technique to enhance the volume and quality of traffic to a web page or website from search engines(SE). A good SE result means a good volume of quality traffic to your site because the result is proportional to website or web page traffic.

Black VS White Hat SEO

We can differentiate SEO into two major parts.

White Hat SEO is the use of accepted SEO practices in order to increase a website's position on a search engine results page (SERP).

Black is a practice that increases a SERP through aggressive SEO strategies, techniques and tactics which only target the search engines and not a human audience. Read More 

PamTen Takes Corporate Social Responsibility to Heart

The active participation in Corporate Social Responsibility (CSR) has grown since the 1960’s, becoming a standard in most company business plans. There are many reasons that companies create and build a CSR program into their business model. I cannot talk to their reasons. But I can tell you about our reasons, and why Sofkin is such a big part of PamTen’s life.

Our core values at PamTen are based on service. That service includes our clients, where we are committed to provide thorough, reliable, and honest work on their requirements which will elevate their business. That service includes our employees, to whom we will share a challenging, rewarding, and innovative journey which will inspire and elevate their knowledge and abilities. And above all, that service to making a positive difference in the lives of orphaned and destitute children in India through our sister organization, SOFKIN.

SOFKIN (Support Organization For Kids In Need), founded by Chaya Pamula, President and CEO of PamTen, is a non-profit organization registered in New Jersey and India. It supports orphan and destitute children, providing a safe home filled with love, caring and guidance. The mission is simple:

see more at: http://www.pamten.com/pamten-takes-corporate-social-responsibility-heart

Successful and Useful Apps Require Detailed Planning & Strategy

Some have thought that the trend for mobile app proliferation was just a fad.  But, as with many fads, in a world that's increasingly social and open, mobile apps are becoming more vital than just a game or a passing fancy. The phrase “There’s an app for that” is becoming more real every day.

In the mobile space, you often hear terms like 'Native App', 'Web App', and ‘Hybrid App'.  Today’s modern Smartphone’s come with powerful web browsers allowing  pretty much anything you can do similar to a browser on the desktop computer. 

In today's world when people talk about apps, it is almost implicit that they are referring to programs that run on mobile devices, such as Smartphone’s or Tablet Computers. Nowadays there seems to be an app for everything, whether it’s checking up on breaking news, chatting with friends via social networking or even booking last minute holiday trips; there’s an app out there to address every need.

Most applications work alone, and some integrate with tools in other media. For example, a website may be integrating with a variety of apps on mobile devices, allowing smooth communication between the devices and the website itself, allowing the user to sync data using the Internet and cloud computing technologies.

see more at: http://www.pamten.com/making-sure-your-app-apropos

Hiring an Employee, Whether Contract or Permanent

You have a position to fill in your company. The employee that is leaving has been with you for a long time and been a key asset in his area. Or perhaps it’s a project position for an important implementation that is going to require interaction with a wide variety of current staff and management. Finding the right person to fit your job requirement takes time, patience, energy, resources and fortitude. However, none of these traits are in great supply at your company right now as you scramble to get someone in that spot.

 

Hiring an employee, whether contract or permanent, is more than just getting a body to fill a space. It’s also more than a check list of desired skills and degrees. It is about a relationship that will benefit both parties – the employee and the company.

- See more at: http://www.pamten.com/finding-right-fit